The emergence of the explainer video.

When I first created simple animations like these we struggled to define what they were. It was easier to identify what they weren’t…they weren’t an ad, and they weren’t a screencast or training video. Customers found them informative and simple. Leadership liked their communication of value-propositions.

Later this type of video exploded in popularity and was eventually coined an explainer video. Entire agencies now exist around the sole purpose of creating them. Pretty cool.

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